University recycling study 'shaming' students into recycling
The users keep track of their waste habits by installing a camera phone on each bin lid - when it opens it will take a picture and be deactivated when closed. The researchers believe that this constant approval or disapproval in real-time has made a difference in the student's waste habits.
"There's a 'naming and shaming' element to it, but the students enjoy it," project leader Anje Thieme told the news source. "But by taking a photograph and uploading it to Facebook, it's a bit like having your conscience sat on your shoulder."
The points system will go into a larger ranking called the 'Bin League,' where students can compete against different households and track their progress on a tree graph which shows how each group is performing. The researchers believe that this study is vital for this age group, as the 18-34 age group is seen as the worst at recycling.
The researchers believe that the experiment has worked wonders for the students, and their attention will soon be turned on the Newcastle faculty. The idea of making recycling a competitive and fun activity has certainly fostered a new generation of sustainable individuals.